The New Atlanta Stadium will be an iconic landmark for the City of Atlanta and State of Georgia. It will provide Falcons fans, MLS Atlanta fans and other event guests with an unparalleled experience, while contributing to the economic growth and success of the city and state. The new stadium will feature the highest levels of environmental sustainability inside and outside the building.
Early in the design process, Falcons team executives challenged the stadium’s architects to create a building that would not only be iconic for the downtown skyline, but one that would allow the city of Atlanta to lead the world into the next generation of stadium design.
Throughout the process, the design team conditioned its contributors to ask “What If?” instead of “What Is?”
The architects drew inspiration from the Falcons’ team logo and created a Falcon wing-like exterior that utilizes the latest in innovative and transparent building materials. With much of the exterior skin made up of glass or retractable panels, it will allow abundant natural sunlight to shine through the expanded general concourses and premium spaces, providing fans with an outdoor feel.
The design process yielded a series of iconic fan-focused elements that will define the structure, including:
- FLEXIBLE CAPACITY: The new stadium is designed with functionality and flexibility in mind. The seating capacity can be expanded to up to 75,000 to play host to a potential future Super Bowl or FIFA World Cup, or to up to 83,000 for other events such as the NCAA Final Four. Alternatively, by utilizing an innovative mechanized curtaining system for the stadium’s mid and upper bowls, capacity for events like family shows, concerts and MLS Atlanta games can be reduced to optimize the appropriate event setting.
- RETRACTABLE ROOF STRUCTURE: Inspired by the oculus in the ancient Rome Pantheon, the stadium’s unique roof opening will provide tremendous flexibility in hosting a wide variety of events in the stadium. Eight unique roof petals can open in less than eight minutes, creating a “camera lens-like” effect that exposes the inside of the facility to the open air on game and event days. The roof is constructed of ETFE fabric that, when closed, allows for translucent light into the stadium.
- WINDOW TO THE CITY: Offering both interior and exterior views as well as natural sunlight, the floor-to-ceiling window to the city located on the stadium’s northeast corner allows fans the opportunity to connect with the downtown landscape and skyline.
- 360-DEGREE HD VIDEO HALO BOARD: The first of its kind – a true game changer. At nearly five-stories (58 ft.) tall and eleven hundred linear feet in diameter, the new stadium’s 360-degree HD video halo board will not only be the largest video board in the NFL, but in the world. Every seat holder experiencing a game or stadium event live will enjoy unique camera views and exclusive digital content that promises to enhance the in-seat experience on event days. The board hangs from the circumference of the roof opening, allowing use with the roof open or closed.
- EXTERIOR FAN PLAZA: Located on the stadium’s northeast side, event day guests can enjoy an expansive fan plaza creating an additional game day open gathering place for meeting friends or simply enjoying the moment. Located inside the security checkpoint area, the 61,000 square-foot plaza will provide fans the opportunity to blend the indoor/outdoor in-stadium experience. Enjoy live pre-game and post-game entertainment or simply take in the views of the downtown Atlanta skyline.
- PARKING AND TRANSPORTATION: The new stadium campus will offer additional onsite parking for suite and other premium seat holders. Combined with other nearby parking options, more than 21,000 parking spaces are within a short walking distance of the stadium. In addition, the stadium is conveniently located near three MARTA rail line stations.
- 100-YARD BAR: Never lose track of the ball. At 100 yards long, this bar located on the upper 300 level concourse allows fans to stay in the game even when they’re not in their seats. Planned to offer a variety of food and beverage options, the 100-yard bar will transform the traditional general concourse experience and provide a popular gathering and entertainment space on game and event days.
- TECHNOLOGY LOUNGE: The Technology Lounge offers access to unique game-day media content and full NFL immersion. Avid football fans and tech junkies unite. This is a unique space for fans to track their Fantasy Football teams while staying engaged with the game on the field.
The new stadium will include approximately 7,500 club seats and over 100,000 square feet of climate-controlled club space. Two ultra-exclusive VIP Clubs will provide guests with unprecedented sideline access and an all-inclusive game day experience. Additional club amenities will include: VIP parking and private entrances, both upscale and traditional dining selections, full service bar areas, in-club entertainment and wider cushioned seating.
The new Atlanta stadium offers a variety of suite types, including a number of suites located uniquely at field level. All suites include tickets and parking for Falcons and MLS Atlanta home games; first right to the suite for other major stadium events; experiential benefits such as VIP training camp access, exclusive team events and pre-game field passes; the right to purchase Super Bowl tickets for any Super Bowl played in the new stadium during the suite ownership period; and unprecedented year-round access to the suite and unique stadium spaces.
The new Atlanta stadium will incorporate the latest in sustainable advancements related to design, construction and operations, becoming a model of healthy environments for healthy bodies.
- LEED CERTIFICATION: New Atlanta Stadium leadership is seeking LEED (Leadership in Energy & Environmental Design) certification at the highest level from the U.S. Green Buildings Council. LEED certification provides independent, third-party verification that a building project meets the highest green building and performance measures.
- SUSTAINABLE BUILDING MATERIALS: To preserve natural resources, the use of building materials with high recycled content will be utilized to the maximum extent available, including products purchased from local and regional sources.
- ZERO WASTE FACILITY: The stadium operations plan will call for recycling or composting any applicable waste materials and continually working towards eliminating all wastes.
- WATER CONSERVATION: The stadium design and operating plans anticipate the achievement of all LEED water-related credits, a first for any sports facility. This includes water use efficiency and rainwater capture and reuse.
- RENEWABLE ENERGY: Solar PV panels will be installed on the stadium site and GWCC campus. In addition, electric vehicle charging stations will be installed in various parking areas.
- ENERGY USAGE REDUCTION: An “open stadium” operational approach to the facility provides opportunities to use natural light and outside air to reduce energy usage. In addition, building control systems will manage and monitor energy consumption including lighting and heating/cooling use, and LED lighting will reduce energy usage by as much as 50 percent.
- ALTERNATIVE TRANSPORTATION: The stadium site provides excellent transit access for patron use, with three MARTA rail line stations within .7 miles or less of the building. The new stadium property layout also encourages use of bicycle and alternative fuel vehicle usage through direct connection to the Atlanta Bike Trail Network and the availability of electric vehicle charging stations. In addition, pedestrian-friendly walking paths allow for easy connectivity between the communities on the west side of the stadium and the downtown area to the east.
The new stadium will contribute to the long-term economic growth and success of Atlanta and the state of Georgia. The new stadium will create jobs, allow the region to continue to compete successfully for world-class sports and entertainment events, and draw even more visitors to support the city’s thriving convention and tourism industry.
- Construction of the new stadium over a three-year period will create approximately 4,500 jobs and generate more than $400 million in total statewide economic impact, including more than $160 million in personal income.
- Once open, the stadium is expected to continue to host events currently held in the Georgia Dome, such as the SEC Championship, Chick fil-A Bowl, Chick fil-A Kickoff, BOA Classic and NCAA Men’s Final Four, which collectively generate more than $130 million in economic impact to the city.
- The new stadium will also attract new premier events to the city, including a potential Super Bowl ($125 million economic impact), FIFA World Cup (more than $100 million economic impact) and College Football Playoff National Championship (more than $110 million economic impact).